96threeFM
Project: Brand Re-fresh
Goal: Bring a fresh look to 96three
96threeFM is a non-for-profit Christian Radio Station that has been around since 1994
In 2023 they were looking for a fresh brand to go with their new dreams for the station along side their newest radio host Leroy Brown.
The new vision was to be fresh, hope, life and community. I used this vision to create an updated brand that reflected who they were in this modern day.
Gone was the deep purple from the 90s and out was the fresh blues and yellows to represent hope, life and faith.
The brief
Bring a fresh feel to the 96three brand to attract a new audience
Keep the old logo
Branding should represent to hope, love and community
Connect to the Geelong and Surf Coast region
New tagline “The heart of Geelong and the Surf Coast
The problem
96threeFM was created in the 90s and was starting to feel out dated. 96three wanted to re-fresh their brand to connect with a broader audience with a modern look.
