During my time in Deakin we were asked to create a design for a magazine. We could create the branding to then be showcased in the magazine design.

I create The Wave, which was figuratively a surf shop based in Anglesea. Referencing the Australian beaches and surf culture we have come to be know for, I based the final logo design off the famous waves we see at Bells Beach during the surf competitions.

This brand is fresh, vibrant, simple but memorable; just like the beaches you see along the Great Ocean Road.

This is represented not only in the logo but is shown through the unqique fonts and colour palette.

The Wave Project